A name is a moment. A pattern is a decision.
RB2B is built to put a name in your Slack the second someone lands. Beltmar waits for the pattern — repeat visits, what they keep coming back to, whether they're actually warming up — before it tells you it matters. Here's how they differ.
Side by side
RB2B vs. Beltmar
| RB2B | Beltmar | |
|---|---|---|
| Built for | Sales reps who want an instant Slack alert on a named visitor | Founders, marketers, and agencies deciding what to do about a whole pattern of behavior |
| What you get | US-based visitors resolved to an individual LinkedIn profile | A full actor journey — anonymous or known — tracked across every return visit |
| The output | A real-time name-and-profile alert the moment someone lands | A Daily Brief: who’s warming up, who’s gone quiet, and a specific next move |
| Coverage | Person-level identification, US visitors | Tracks every visitor to your own site, identified or not, without depending on identity resolution |
| Multiple clients | One alert stream per workspace | Native agency support — one dashboard, isolated workspace per client |
RB2B pricing, features, and positioning may have changed since this was written — check rb2b.com directly for current details.
RB2B fits better if
You run outbound sales and want the fastest possible alert the instant a named US visitor lands on your site, with LinkedIn context attached.
Beltmar fits better if
You'd rather wait for the real signal — a pattern across visits — before deciding who's worth a follow-up, or you're running this for more than one client at once.
Questions
Before you switch
Does Beltmar identify visitors by name like RB2B does?
No — Beltmar doesn’t resolve anonymous traffic to named individuals the way RB2B does. It tracks each actor’s journey on your own site, anonymous or known, and interprets the pattern over time rather than surfacing a name the instant someone lands.
Is Beltmar faster for immediate sales follow-up?
RB2B is built specifically for that moment — a name in Slack, seconds after a visit. Beltmar is built for the read after a few visits: is this person actually warming up, or just passing through, and what does that mean for what you publish or send next.
Why would I want the fuller pattern instead of an instant name?
A single-visit alert can’t tell you whether someone is genuinely engaging or bounced in ten seconds. Beltmar waits for the pattern — repeat visits, themes they keep returning to, a shift from cooling to warming — before it tells you it matters.
Can an agency run this across multiple clients the way RB2B is used per-account?
Yes — the agency plan isolates each client in its own workspace under one roster, with a report you can hand straight to them, rather than one alert stream per install.
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