Same visitors. A different kind of answer.
Leadfeeder is built to hand your sales team a list of companies that visited. Beltmar is built to read the whole story of a visitor — warming up, cooling off, coming back — and tell you what to do about it. Here's how they actually differ.
Side by side
Leadfeeder vs. Beltmar
| Leadfeeder | Beltmar | |
|---|---|---|
| Built for | B2B sales teams working a CRM pipeline | Founders, marketers, and agencies making content and outreach calls |
| What you get | Company-level identification of anonymous site visitors | A full actor journey — anonymous or known — read over time, not a single visit |
| The output | A lead list pushed into your CRM for sales follow-up | A Daily Brief: who’s warming up, who’s gone quiet, and a specific next move |
| Multiple clients | One workspace per account, sales-pipeline focused | Native agency support — one dashboard, isolated workspace per client |
| How it explains itself | Visit and firmographic data | Plain-language interpretation, with the underlying evidence shown — never a black-box score |
Leadfeeder pricing, features, and positioning may have changed since this was written — check leadfeeder.com directly for current details.
Leadfeeder fits better if
You run a B2B sales team, live in a CRM, and want anonymous company visits converted straight into a lead queue for reps to work.
Beltmar fits better if
You make content, outreach, or strategy calls and want to understand what a visitor's pattern of behavior actually means — or you run those decisions for more than one client.
Questions
Before you switch
Is Beltmar a Leadfeeder replacement for B2B sales teams?
Not directly — Leadfeeder is purpose-built for company-level lead identification feeding a sales CRM, and does that well. Beltmar is built one layer up: understanding what a visitor’s whole pattern of behavior means, for teams making content and audience decisions rather than working a sales queue.
Can Beltmar push data into my CRM like Leadfeeder does?
Beltmar isn’t built as a CRM feed. It’s built to tell you, in plain language, who’s worth a follow-up and why — the Daily Brief and Actor Journeys are meant to be read and acted on directly, not piped into a pipeline tool.
Does Beltmar track anonymous visitors, or only identified companies?
Both. An actor in Beltmar is any person or anonymous visitor being tracked — the journey builds up over repeat visits whether or not they’ve ever identified themselves, which is different from a one-time company lookup on a single visit.
Why would an agency pick Beltmar over Leadfeeder?
Leadfeeder’s workspace model is built around one sales pipeline. Beltmar’s agency plan gives you a client roster with an isolated workspace per client, plus a report you can hand straight to them — a different job than lead handoff.
See what your visitors have been telling you
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