Privacy & Data Transparency

How Beltmar handles analytics, data collection, and your privacy.

How We Treat Analytics

Beltmar tracks behavior to understand engagement patterns and improve the experience. We believe in transparency about what we track and why.

  • We track page views, clicks, and custom events to understand how people explore content
  • We use this data to generate narrative insights about engagement patterns and momentum
  • All tracking is scoped to your workspace and used solely for your analysis

Cookies & Tracking Snippet

If you install the Beltmar website snippet, it records first-party engagement signals on your own site. This may use a first-party cookie or local storage to recognize returning browsers.

  • Signals are scoped to the domain where the snippet is installed
  • We do not track visitors across unrelated sites or build third-party profiles
  • You control which sites are instrumented and can disable tracking at any time

What We Don't Do

  • No lead scoring: We don't assign scores or predict conversion likelihood
  • No cross-site tracking: We don't track users across other websites or services
  • No data selling: We never sell your data or share it with third parties for marketing purposes
  • No automated actions: We don't trigger automated emails, notifications, or sales actions based on behavior

Data Usage

The data we collect is used exclusively for:

  • Generating your Daily Brief and narrative insights
  • Creating actor journeys and behavioral storylines
  • Identifying engagement cohorts and patterns
  • Improving Beltmar's own experience and features

Data Storage & Security

Your data is stored securely and remains under your control:

  • All data is stored in secure, encrypted databases
  • Data is scoped to your workspace and accessible only to authorized team members
  • You can export or delete your data at any time
  • We follow industry-standard security practices to protect your information

Our Philosophy

Beltmar is built for interpretation, not optimization. We believe that understanding behavior should be transparent, respectful, and non-prescriptive. We track what's necessary to help you understand your audience, and nothing more. Your data belongs to you, and we're committed to using it responsibly to provide value, not to manipulate or automate outcomes.